Alejandro

Rosales

Trinchet

(+46) 735860638

Industrial designer, Product Developer and Entrepreneur. Solution-oriented and creative product developer who always directs processes towards usage and business.

Experienced problem solver and proactive team player, responsible for a wide range of design projects such as medical equipment, household appliances and technical aids, furniture & a number of interior design projects (restaurant, bar and home interior design with a focus on fixed interior design).

In addition to being skilled at creating new product concepts and adapting them to production, I have devoted myself to prioritizing the relationship between the product and the user, a relationship that should be efficient, intuitive and simple.

Key design interests: Innovation. Entrepreneurship. Business. Sustainable productions and built environment design.

Languages: Spanish (native), English (fluent), Swedish (fluent).

CAD knowledge: ArchiCAD, AutoCAD, Corel Draw, Office, Adobe.

CV

Work experience

2022- Founder, Working On My Own Design Studio 79 AB (Sweden).

2016-2021 Product developer, Furniture, at WhiteOrange AB & New Day Interior AB (Sweden).

2003-2016 Freelance Designer (Cuba-Mexico-Spain-Sweden) as Project Manager for Product Design in appliances, technical aids & medical equipment. Also with experiences in Interior design and Furniture design.

2003-2013 Design Lecturer (Havana – Cuba) ISDi. Design Department Chief at the Industrial Design School. Responsible teacher of the industrial design group. Topics: Fundamental Design, Ergonomics and Industrial Design.

Qualification

2015-2016 Korta Vägen. Integration program for foreign graduates. ACADEMICUM in collaboration with KTH and Uppsala University (Sweden).

2008-2011 Master in Management and Design Innovation. Instituto Superior de Diseño (ISDi-Cuba). Exam: “Modelo para Gestionar Proyectos de Diseño Industrial en Centros de Investigación Científica” (Paper in Spanish).

1998-2003 Industrial Design. Instituto Superior de Diseño (ISDi-Cuba) 5-years degree, included a semester as an exchange student at Bauhaus-Universität Weimar, Germany (2002). Exam: “Diseño de sistema de productos para el servicio de venta de alimentos en las calles” (Product Design – Engineering and Technical Solutions). (Paper in Spanish).

Other

2023 Best of Year HONOREE in the Residential Desks category for Thea workspace by Working On My Own. INTERIOR DESIGN Magazine, New York.

Nominations: Dezeen Awards 2024 & German Design Award 2025 for Thea Workspace.

Salao Design Casa Brasil, 2011. Product design prize (Modality: students) for “Cubiertos para Pastas” by David Berdellans (student) and Alejandro Rosales Trinchet (guidance teacher). 2011 catalog / page no.23.

BID-10 Bienal Iberoamericana de Diseño, 2010 Spain, Prize for the best product in industrial design from Cuba to “Lanseta Laser”, catalog p.100-101, product 150. A product for bralax in cooperation with IPN, Mexico, 2010.

Premio Ondi 2010 (Cuba) ONDi (The principal office for design activities in Cuba). Prize for the best industrial design product in 2010 to “Lanseta Laser (bralax laser labs)”.

Media

“Hela kontoret i en mÖbel”. Villanytt.se 2023. Sweden.

“The Cuban House, Possible Repurposing and Redesign”. A3manos 2015 – Cuba – No.2 – January – June (In Spanish. No.2 Digital.pdf/p.141) with Omara Ruíz Urquiola.

Recommendations

On Linkedin